{"id":684,"date":"2018-08-18T14:58:10","date_gmt":"2018-08-18T19:58:10","guid":{"rendered":"https:\/\/boitedecom.ca\/blog\/?p=684"},"modified":"2019-11-13T02:00:38","modified_gmt":"2019-11-13T07:00:38","slug":"ecommerce-optimiser-parcours-client","status":"publish","type":"post","link":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/","title":{"rendered":"eCommerce : Optimiser le parcours client"},"content":{"rendered":"<p><strong>Webinar sur le parcours client en e-commerce:<\/strong> Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d&rsquo;augmenter le taux de conversion.<\/p>\n<p>Brahim Ben Helal (Trustpilot) et Sma\u00efl Maakik (CulturBan)\u00a0 pr\u00e9sentent ce webinar afin de partager des conseils concrets et op\u00e9rationnels. Des trucs et des astuces pour optimiser le parcours client en commerce \u00e9lectronique afin de booster vos ventes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinar sur le parcours client en e-commerce: Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d&rsquo;augmenter le taux de conversion. Brahim Ben Helal (Trustpilot) et Sma\u00efl Maakik (CulturBan)\u00a0 pr\u00e9sentent ce webinar afin de partager des conseils concrets et op\u00e9rationnels. Des trucs et des astuces pour optimiser le parcours client en commerce \u00e9lectronique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-684","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-seo","8":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce : Optimiser le parcours client<\/title>\n<meta name=\"description\" content=\"Webinar sur le parcours client en e-commerce. Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d&#039;augmenter le taux de conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce : Optimiser le parcours client\" \/>\n<meta property=\"og:description\" content=\"Webinar sur le parcours client en e-commerce. Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d&#039;augmenter le taux de conversion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Boite de com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Boitedecom\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-18T19:58:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T07:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Boitedecom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@boitedecomca\" \/>\n<meta name=\"twitter:site\" content=\"@boitedecomca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Boitedecom\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\"},\"author\":{\"name\":\"Boitedecom\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/#\/schema\/person\/9a90a1bdb428bc354a4644e77d55d926\"},\"headline\":\"eCommerce : Optimiser le parcours client\",\"datePublished\":\"2018-08-18T19:58:10+00:00\",\"dateModified\":\"2019-11-13T07:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\"},\"wordCount\":71,\"publisher\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\",\"url\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\",\"name\":\"eCommerce : Optimiser le parcours client\",\"isPartOf\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg\",\"datePublished\":\"2018-08-18T19:58:10+00:00\",\"dateModified\":\"2019-11-13T07:00:38+00:00\",\"description\":\"Webinar sur le parcours client en e-commerce. Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d'augmenter le taux de conversion.\",\"breadcrumb\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage\",\"url\":\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg\",\"contentUrl\":\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/boitedecom.ca\/blog\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eCommerce : Optimiser le parcours client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/#website\",\"url\":\"https:\/\/boitedecom.ca\/blog\/\",\"name\":\"Boite de com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boitedecom.ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/#organization\",\"name\":\"Boitedecom - Agence Web\",\"url\":\"https:\/\/boitedecom.ca\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2017\/07\/agence-web.png\",\"contentUrl\":\"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2017\/07\/agence-web.png\",\"width\":1000,\"height\":564,\"caption\":\"Boitedecom - Agence Web\"},\"image\":{\"@id\":\"https:\/\/boitedecom.ca\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Boitedecom\/\",\"https:\/\/x.com\/boitedecomca\",\"https:\/\/www.instagram.com\/boitedecom\/\",\"https:\/\/www.linkedin.com\/company\/boitedecom\",\"https:\/\/www.pinterest.com\/boitedecom\/\",\"https:\/\/www.youtube.com\/user\/BoiteDeCom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/boitedecom.ca\/blog\/#\/schema\/person\/9a90a1bdb428bc354a4644e77d55d926\",\"name\":\"Boitedecom\",\"url\":\"https:\/\/boitedecom.ca\/blog\/author\/boitedecom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eCommerce : Optimiser le parcours client","description":"Webinar sur le parcours client en e-commerce. Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d'augmenter le taux de conversion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/","og_locale":"fr_CA","og_type":"article","og_title":"eCommerce : Optimiser le parcours client","og_description":"Webinar sur le parcours client en e-commerce. Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d'augmenter le taux de conversion.","og_url":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/","og_site_name":"Boite de com","article_publisher":"https:\/\/www.facebook.com\/Boitedecom\/","article_published_time":"2018-08-18T19:58:10+00:00","article_modified_time":"2019-11-13T07:00:38+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg","type":"image\/jpeg"}],"author":"Boitedecom","twitter_card":"summary_large_image","twitter_creator":"@boitedecomca","twitter_site":"@boitedecomca","twitter_misc":{"\u00c9crit par":"Boitedecom"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#article","isPartOf":{"@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/"},"author":{"name":"Boitedecom","@id":"https:\/\/boitedecom.ca\/blog\/#\/schema\/person\/9a90a1bdb428bc354a4644e77d55d926"},"headline":"eCommerce : Optimiser le parcours client","datePublished":"2018-08-18T19:58:10+00:00","dateModified":"2019-11-13T07:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/"},"wordCount":71,"publisher":{"@id":"https:\/\/boitedecom.ca\/blog\/#organization"},"image":{"@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage"},"thumbnailUrl":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg","articleSection":["SEO"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/","url":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/","name":"eCommerce : Optimiser le parcours client","isPartOf":{"@id":"https:\/\/boitedecom.ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage"},"image":{"@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage"},"thumbnailUrl":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg","datePublished":"2018-08-18T19:58:10+00:00","dateModified":"2019-11-13T07:00:38+00:00","description":"Webinar sur le parcours client en e-commerce. Analyse des principaux parcours des acheteurs et optimisation des \u00e9tapes afin d'augmenter le taux de conversion.","breadcrumb":{"@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#primaryimage","url":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg","contentUrl":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2018\/08\/maxresdefault-2.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/boitedecom.ca\/blog\/ecommerce-optimiser-parcours-client\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/boitedecom.ca\/blog\/home\/"},{"@type":"ListItem","position":2,"name":"eCommerce : Optimiser le parcours client"}]},{"@type":"WebSite","@id":"https:\/\/boitedecom.ca\/blog\/#website","url":"https:\/\/boitedecom.ca\/blog\/","name":"Boite de com","description":"","publisher":{"@id":"https:\/\/boitedecom.ca\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boitedecom.ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/boitedecom.ca\/blog\/#organization","name":"Boitedecom - Agence Web","url":"https:\/\/boitedecom.ca\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/boitedecom.ca\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2017\/07\/agence-web.png","contentUrl":"https:\/\/boitedecom.ca\/blog\/wp-content\/uploads\/2017\/07\/agence-web.png","width":1000,"height":564,"caption":"Boitedecom - Agence Web"},"image":{"@id":"https:\/\/boitedecom.ca\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Boitedecom\/","https:\/\/x.com\/boitedecomca","https:\/\/www.instagram.com\/boitedecom\/","https:\/\/www.linkedin.com\/company\/boitedecom","https:\/\/www.pinterest.com\/boitedecom\/","https:\/\/www.youtube.com\/user\/BoiteDeCom"]},{"@type":"Person","@id":"https:\/\/boitedecom.ca\/blog\/#\/schema\/person\/9a90a1bdb428bc354a4644e77d55d926","name":"Boitedecom","url":"https:\/\/boitedecom.ca\/blog\/author\/boitedecom\/"}]}},"_links":{"self":[{"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":0,"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boitedecom.ca\/blog\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}