{"id":304,"date":"2016-07-06T01:01:11","date_gmt":"2016-07-06T06:01:11","guid":{"rendered":"https:\/\/boitedecom.ca\/blog\/?p=304"},"modified":"2019-11-13T02:19:32","modified_gmt":"2019-11-13T07:19:32","slug":"cauchemars-analytics","status":"publish","type":"post","link":"https:\/\/boitedecom.ca\/blog\/cauchemars-analytics\/","title":{"rendered":"Cauchemars Analytics"},"content":{"rendered":"<p>La mesure de la performance digitale et de la conversion peuvent sembler naturel ou m\u00eame \u00e9vidents et faciles \u00e0 mettre en \u0153uvre mais c\u2019est loin d\u2019\u00eatre le cas.<\/p>\n<p>Trop souvent, des probl\u00e8mes d\u2019installation, de configuration et d\u2019utilisation des outils comme Google Analytics conduisent \u00e0 de graves erreurs de prise de d\u00e9cision ou d\u2019investissement.<\/p>\n<p>Dans cette pr\u00e9sentation, Julien Coquet partage des sc\u00e9narios catastrophes analytics, comment les corriger et surtout les pr\u00e9venir pour pouvoir mesurer sa performance et optimiser sereinement son activit\u00e9 digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mesure de la performance digitale et de la conversion peuvent sembler naturel ou m\u00eame \u00e9vidents et faciles \u00e0 mettre en \u0153uvre mais c\u2019est loin d\u2019\u00eatre le cas. Trop souvent, des probl\u00e8mes d\u2019installation, de configuration et d\u2019utilisation des outils comme Google Analytics conduisent \u00e0 de graves erreurs de prise de d\u00e9cision ou d\u2019investissement. Dans cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[25],"tags":[26,53],"class_list":{"0":"post-304","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-analytics","8":"tag-analytics","9":"tag-julien-coquet","10":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cauchemars Analytics &#183; Boite de com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boitedecom.ca\/blog\/cauchemars-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cauchemars Analytics &#183; Boite de com\" \/>\n<meta property=\"og:description\" content=\"La mesure de la performance digitale et de la conversion peuvent sembler naturel ou m\u00eame \u00e9vidents et faciles \u00e0 mettre en \u0153uvre mais c\u2019est loin d\u2019\u00eatre le cas. Trop souvent, des probl\u00e8mes d\u2019installation, de configuration et d\u2019utilisation des outils comme Google Analytics conduisent \u00e0 de graves erreurs de prise de d\u00e9cision ou d\u2019investissement. 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