{"id":292,"date":"2017-07-01T04:57:55","date_gmt":"2017-07-01T09:57:55","guid":{"rendered":"https:\/\/boitedecom.ca\/blog\/?p=292"},"modified":"2019-11-13T02:09:42","modified_gmt":"2019-11-13T07:09:42","slug":"levolution-du-test-ab-vers-lia","status":"publish","type":"post","link":"https:\/\/boitedecom.ca\/blog\/levolution-du-test-ab-vers-lia\/","title":{"rendered":"L&rsquo;\u00e9volution du test A\/B vers l&rsquo;IA"},"content":{"rendered":"<p><strong>Comment l&rsquo;intelligence artificielle va r\u00e9volutionne les pratiques d\u2019A\/B testing et de personnalisation sur les sites web, mobiles et apps.<\/strong><\/p>\n<p>La pratique du test A\/B est maintenant courante dans le web. Il s\u2019agit de diviser le trafic d\u2019un site web pour l\u2019orienter vers des versions diff\u00e9rentes. Les performances sont alors mesur\u00e9es pour identifier la version la plus efficace. Il s\u2019agit l\u00e0 d\u2019un principe de base, auquel se sont ajout\u00e9s un tas de raffinements.<\/p>\n<p>Que ce soit au niveau des statistiques utilis\u00e9es pour comparer les performances, ou sur la segmentation des visiteurs pour mieux personnaliser l\u2019exp\u00e9rience utilisateur\u2026 Ou m\u00eame son domaine d\u2019application qui s\u2019\u00e9tend maintenant au \u00ab\u00a0bot\u00a0\u00bb, ces Intelligence Artificielle conversationnelles, et m\u00eame pour les objets connect\u00e9s. Bref le test A\/B a bien \u00e9volu\u00e9. Vous voulez connaitre l\u2019\u00e9tat de l\u2019art, et voir ce que testent les grands acteurs du web comme Cdiscount, Carrefour, Voyages-SNCF, ShowroomPriv\u00e9 \u2026 ?<\/p>\n<p>D\u00e9couvrez cette pr\u00e9sentation d\u2019AB TASTY pour d\u00e9couvrir ce qui va arriver!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment l&rsquo;intelligence artificielle va r\u00e9volutionne les pratiques d\u2019A\/B testing et de personnalisation sur les sites web, mobiles et apps. La pratique du test A\/B est maintenant courante dans le web. Il s\u2019agit de diviser le trafic d\u2019un site web pour l\u2019orienter vers des versions diff\u00e9rentes. Les performances sont alors mesur\u00e9es pour identifier la version la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[13],"tags":[46,48,47],"class_list":{"0":"post-292","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-seo","8":"tag-ab-test","9":"tag-ia","10":"tag-intelligence-rtificielle","11":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e9volution du test A\/B vers l&#039;IA &#183; Boite de com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boitedecom.ca\/blog\/levolution-du-test-ab-vers-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9volution du test A\/B vers l&#039;IA &#183; Boite de com\" \/>\n<meta property=\"og:description\" content=\"Comment l&rsquo;intelligence artificielle va r\u00e9volutionne les pratiques d\u2019A\/B testing et de personnalisation sur les sites web, mobiles et apps. 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